Vineyard Wellbeing Survey Findings 2022
By Dr. Courtney Flint and Team

courtney.flint@usu.edu
435-797-8635
Summary
Vineyard City is one of 33 cities participating in the Utah Wellbeing Survey Project in 2022. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform their general planning process.
We are grateful to all participants who took the survey and to our city partners who helped to make this possible. Additionally, we are grateful to the Utah League of Cities and Towns and USU Extension for their financial support.
What is in this report?
This report describes findings from the 2022 Vineyard survey and some comparative information with other project cities. Feedback from city leaders, planners, and residents is welcome.
How was the survey conducted?
Starting in March of 2022, Vineyard City advertised the survey via social media and email lists. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 418 viable surveys were recorded in this 2022 survey effort with 79.7% complete responses.
- The 2021 Vineyard survey had 379 responses. Past reports are available on the Utah Wellbeing Project website.
- The adult population of Vineyard was estimated at 5,711, based on the 2016-2020 American Community Survey by the U.S. Census. The 418 survey responses in 2022 represent 7.3% of the adult population and have a conservative margin of error of 4.61%.
Key Findings
Overall Personal Wellbeing and Community Wellbeing in Vineyard were above average among the 33 study communities. Overall Personal Wellbeing increased in Vineyard between 2021 and 2022, while community wellbeing declined.
Highest Rated Wellbeing Domains:
- Living Standards
- Safety and Security
- Mental Health
- Education
Most Important Wellbeing Domains:
- Safety and Security
- Mental Health
- Living Standards
- Physical Health
The majority of respondents felt Population Growth was too fast, but they were more divided on the Pace of Economic Development.
Top concerns for the future of Vineyard were:
- Roads and Transportation (81% Moderate or Major Concern)
- Air Quality (79% Moderate or Major Concern)
- Water Supply (77% Moderate or Major Concern)
- Public Safety (68% Moderate or Major Concern)
What do people value most about Vineyard?
Good location, positive social climate, access to nature and natural beauty, open space, abundant recreation, good transportation, and feelings of safety.
Key Wellbeing Issues and Resource Areas
In addition to providing partner cities with the opportunity to take part in surveys, the Utah Wellbeing Project has worked to provide curated resources for community leaders and citizens that aim to improve specific aspects of wellbeing. These Wellbeing Resources can be found on the Utah Wellbeing Project Website, along with other useful tools and information.
Based on results of the 2022 Utah Wellbeing Project Surveys in Vineyard City, key wellbeing issues include: Water Supply, Air Quality, and Roads and Transportation. Below you will find links to specific wellbeing resource areas we believe may be used to target some of these issues.
Survey Respondent Characteristics
Table 1.1
| Full Time Residents of Vineyard | 97.4% |
| Part Time Residents of Vineyard | 2.6% |
| Length of Residency — Range | 0- 80 years |
| Length of Residency — Average | 4.1 years |
| Length of Residency — Median | 4 years |
| Length of Residence 5 years or less | 78.0% |
Table 1.2
| Zipcode | Percent of Respondents |
| 84058 | 0.7% |
| 84059 | 97.8% |
| Other | 1.5% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2016-2020 American Community Survey. As the table shows, 2022 survey respondents were not fully representative of Vineyard. People who are age 30-39, have at least a 4-year college degree, are married, have children in household, own their home, and those with household incomes $150,000 or over were particularly overrepresented. People age 18-29 and those with household incomes between $25,000 and $74,999 were particularly underrepresented. Not all respondents provided demographic information. Weighting was not used in any of the analysis for the findings presented below.
Table 2
Demographic Characteristics of Survey Respondents and U.S. Census Data for Vineyard
| Demographic Characteristics | Vineyard Wellbeing Survey | American Community Survey 2016-2020 Estimates |
|
|---|---|---|---|
| Online 2021 379 Respondents |
Online 2022 418 Respondents |
||
| Age 18-29 | 19.5% | 15.8% | 55.0% |
| Age 30-39 | 43.3% | 43.0% | 26.1% |
| Age 40-49 | 18.9% | 19.1% | 11.4% |
| Age 50-59 | 6.8% | 7.2% | 4.9% |
| Age 60-69 | 6.8% | 8.1% | 1.4% |
| Age 70 or over | 4.6% | 6.9% | 1.2% |
| Adult Female | 54.8% | 50.6% | 45.2% |
| Adult Male | 45.2% | 48.8% | 54.8% |
| Adult non-conforming or non-binary |
NA | 0.6% | NA |
| No college degree | 22.8% | 26.5% | 54.9% |
| College degree (4-year) | 77.2% | 73.5% | 45.1% |
| Median household income | NA | NA | $80,868 |
| Income under $25,000 | 1.4% | 2.1% | 5.8% |
| Income $25,000 to $49,999 | 6.6% | 4.9% | 20.4% |
| Income $50,000 to $74,999 | 13.2% | 10.1% | 20.3% |
| Income $75,000 to $99,999 | 23.1% | 15.3% | 20.4% |
| Income $100,000 to $149,999 | 19.7% | 31.8% | 18.2% |
| Income $150,000 or over | 26.1% | 35.8% | 14.9% |
| Church of Jesus Christ of Latter-day Saints | 80.5% | 80.2% | NA |
| Other religion | 7.1% | 4.3% | NA |
| Agnostic/Atheist/No religious preference | 12.5% | 15.5% | NA |
| Hispanic/Latino | 9.2% | 8.2% | 10.2% |
| White | 89.0% | 90.9% | 81.5% |
| Nonwhite | 11.0% | 9.1% | 18.5% |
| Married | 83.7% | 86.1% | 57.4% |
| Children under 18 in household | 62.3% | 64.9% | 47.5% |
| Employed | 72.9% | 72.3% | 78.2% |
| Out of work and looking for work | 1.0% | 0.9% | 1.4% |
| Other | 26.1% | 26.8% | 20.5% |
| Own home/Owner occupied | 94.8% | 92.5% | 45.0% |
| Rent home/Renter occupied/Other | 5.2% | 7.5% | 55.0% |
Overall Personal Wellbeing and Overall Wellbeing in Vineyard
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Vineyard. These wellbeing indicators were both measured on a 5-point scale from very poor (1) to excellent (5). The average personal wellbeing score in Vineyard was 4.31 with 92% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Vineyard was 3.84 with 70% of respondents indicating city wellbeing at a 4 or 5 on the 5-point scale.


Comparing survey data from Vineyard over the years as shown in the information below, we can see that the average personal wellbeing score increased between 2021 and 2022 and the community wellbeing score declined. Note that the number of respondents differed between years and there is no tracking of individuals from one year to the next.

Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns classifies Vineyard as a Rapid Growth City. Some cities may fit within more than one cluster.
Within the Rapid Growth city cluster, Vineyard fell above the cluster average in terms of the average overall personal wellbeing and community wellbeing scores. Vineyard was statistically significantly higher than Saratoga Springs, Santaquin, and Herriman in terms of overall personal wellbeing but not significantly different from any other city in the cluster. In terms of community wellbeing, Vineyard was statistically significantly higher than Saratoga Springs and Herriman, but significantly lower than Highland. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Wellbeing Domains in Vineyard
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. In this survey, respondents rated ten domains on a 5-point scale from poor to excellent, suggesting how their wellbeing was doing in each area. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The top four highest rated wellbeing domains for respondents in Vineyard were Living Standards (91%), Safety and Security (86%), Mental Health (81%), and Education (81%). The four most important wellbeing domains were Safety and Security (98%), Mental Health (98%), Living Standards (94%), and Physical Health (93%).


Wellbeing Matrix for Vineyard
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Vineyard. Safety and Security, Mental Health, Living Standards, and Physical Health were highly important and rated above average among the domains. No domains fell in the “red zone” of higher importance, but lower ratings. However, Leisure Time approached this zone.

Wellbeing Domains Over Time in Vineyard
The graphs below show how the domains were rated over the years by Vineyard residents. The number of respondents changed over time. There was considerable increase in some domains in the last year, particularly social connections and cultural opportunities.

How are Demographic Characteristics Related to Wellbeing?
The demographic variables for age, gender, college degree, religion, income, and length of residence were found to have varying relationships among Vineyard respondents as shown in the table below based on a generalized linear model with unweighted data. The +/- sign indicates whether the wellbeing score in the specific demographic group was significantly higher or lower than the reference group in each demographic variable (p<.05).
Table 3
Relationship Between Demographic Characteristics and Wellbeing Domains in Vineyard
| Domains Rated | Demographic Variables | |||||
|---|---|---|---|---|---|---|
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less | |
| Wellbeing Ratings | ||||||
| Overall Personal Wellbeing | + vs Under $75,000 and $100,000- $149,999 |
|||||
| Wellbeing in Vineyard | + | |||||
| Connection with Nature | + | + vs Under $75,000- $99,999 |
||||
| Cultural Opportunities | + vs 18-39 |
+ vs A/A/NRP |
||||
| Education | + |
|||||
| Leisure Time | + |
+ vs Under $75,000 |
||||
| Living Standards | + |
+ |
||||
| Local Environmental Quality | ||||||
| Mental Health | + vs 18-39 |
+ vs A/A/NRP - vs Other |
||||
| Physical Health | ||||||
| Safety & Security | - vs 18-39 |
+ vs Under $75,000- $99,999 |
||||
| Social Connections | + vs 40-59 |
+ |
+ | |||
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less | |
| Domains | Domain Importance | |||||
| Connection with Nature | ||||||
| Cultural Opportunities | + |
- vs A/A/NRP |
+ vs $75,000- $99,999 |
|||
| Education | - | + | ||||
| Leisure Time | ||||||
| Living Standards | + vs $100,000- $149,999 |
|||||
| Local Environmental Quality | ||||||
| Mental Health | |
|||||
| Physical Health | + | - vs Under $75,000 |
||||
| Safety and Security | + |
|||||
| Social Connections | + |
+ vs $75,000- $149,999 |
||||
Community Action and Connection in Vineyard
Survey participants were asked about community actions and community connection in Vineyard. Both questions were scored on a 5-point scale from not at all (1) to a great deal (5). When asked about the degree to which people take action together in response to local problems or opportunities in Vineyard, the average score was 3.26. When asked about the degree they feel connected to their community, the average score was 3.15.


Latter-day Saints reported higher perceptions of local action than those who indicated Agnostic/Atheist/No Religious Preference. Respondents age 60+ reported higher levels of community connection than those age 40-59. Respondents in the highest income category reported higher levels of community connection than those with household incomes under $75,000. This was based on a generalized linear model with unweighted data (p < 0.05).
Table 4
Demographic Characteristics and Community Questions
| Community Questions | Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) |
Resident 5 Years or Less |
|---|---|---|---|---|---|---|
| Do people in Vineyard take action? | + vs A/A/NRP |
|||||
| Do you feel connected to your community? | + vs 40-59 |
+ vs Under $75,000 |
A significant, positive relationship was found between individuals’ community connection and overall personal wellbeing.

Comparing Community Action and Connection Across Cities
The graphs below show how Wellbeing Project cities compare on the degree to which people take action in response to local problems and opportunities and how connected people feel to their city as a community. Vineyard was in the upper half on perceived community action and community connection based on the number of people indicating a 4 or 5 on a 5-point scale. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in eight different recreation or nature-based activities in the past 12 months. Recreating in parks in the city (85%) was the most common activity for respondents, followed by enjoying wildlife and birds in your yard or neighborhood (73%) and non-motorized recreation on public lands or waters (72%).

For Vineyard respondents, none of the activities above were significantly related to overall personal wellbeing.
Participating in motorized recreation on Utah public lands or waters was negatively and significantly related to community wellbeing.
Participating in non-motorized recreation on Utah public lands or waters, participating in city recreation programs, recreating in city parks, enjoying wildlife and birds in yard or neighborhood, and gardening were positively and significantly related to community connections.
Influence of Landscape on Wellbeing
Survey participants were asked about the influence of landscape features on their wellbeing. Natural landscapes including mountains, city parks, trails, rivers and streams were found to have an overwhelmingly positive influence on wellbeing. In terms of development and industry in the landscape, respondents were more divided. There was a particularly strong negative perception of extractive industry and manufacturing industry among Vineyard respondents.

Perspectives on Population Growth and Economic Development
The majority of Vineyard survey respondents indicated they felt population growth was too fast (79%), followed by 16% indicating it was just right. On the pace of economic development, respondents were more evenly distributed, with 34% indicating it was too slow, 32% just right, and 27% too fast.


The graphs below show how perceptions of population growth and economic development in Vineyard have changed between 2021 and 2022. The 2022 surveys showed a noticeable increase in the number of people indicating that the current rate of population growth is too fast (from 68% to 79%), with a corresponding decline in those who felt that population growth is just right (25% to 16%). On the current pace of economic development, there were slight changes in each perception group to a more even split across the three response options (too fast, too slow, and just right).
The graphs below show how Vineyard compares to other participating cities in the Wellbeing Project on these perceptions of population growth and economic development in 2022. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.

Concerns in Vineyard
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Vineyard. Roads and Transportation, Air Quality, and Water Supply were the top three concerns with over 75% of respondents indicating these were moderate or major concerns.

Other concerns were raised by 80 respondents who filled in the “other” category. Responses identical to the categories above are not included in the table.
Table 5
Other Concerns Mentioned |
||
|---|---|---|
| High density housing, overdevelopment (13) | Public transportation (2) | Tennis courts with non-torn net, sand volleyball courts |
| Overpopulation, overcrowding (11) | Education (2) | Animal parks |
| Parking (10) | Utilities | Renters |
| Traffic (6) | Entitled citizens | Noise and light pollution |
| Lake development (5) | Lower speed limits in neighborhoods | Government |
| Availability of grocery stores (4) | Community connection | Library |
| Houses falling apart, trashy neighborhoods (3) | Homeless services | Lake view |
| Bugs, pests (3) | Traffic lights | Access to local LDS church buildings |
| Overdevelopment (2) | Lights for crossing at vineyard connector loop | Too many dog fences |
Open Comments
Survey respondents were asked to comment on what they value most about Vineyard and to provide any additional comments about wellbeing in Vineyard. Comments have been shared with city leaders. In summary, many residents valued the location of Vineyard. Residents also highly valued the recreation opportunities of Vineyard. The social climate in Vineyard was also valued by residents, specifically the community and the small town feel. Regarding the additional comments section, residents in Vineyard made many concerned comments about housing as well as growth and development. Many people also made comments about the shopping available in Vineyard, many wanted a grocery store and more restaurants. People also made comments about transportation, ranging from worries about traffic to parking on the streets in Vineyard.

