July 2024 Newsletter: A Bolder Way Forward
Monthly newsletter with research, legislation, announcements, and events for A Bolder Way Forward.
Twenty-five years ago, in 1997, Utah’s Women’s Business Center, in partnership with the Utah Technology Finance Corporation and Small Business Administration, sponsored a comprehensive survey of Utah women business owners. The purpose of the study was to better understand the specific roles women-owned businesses play in Utah’s economy. To see what, if any, changes have occurred for women-owned businesses in Utah since the 1997 report, the UWLP partnered with the Women’s Business Center of Utah (WBCUtah) in 2022 to conduct an in-depth survey of women business owners to discover where progress had been made and identify areas needing additional attention.
Other research, based purely on the number of women-owned businesses within each state, ranks Utah
45th, with 16% of the state’s businesses being women-owned. However, another way to look at the current picture is to put it in context of the past. Using a more historic lens to understand which states have seen the highest percentage increase in women-owned businesses over the last two decades, Utah is ranked second, with a 77% increase.
The purpose of this research study was to update information of a 1997 comprehensive survey of Utah women business owners. Specifically, we were interested in better understanding the specific roles women-owned businesses play in Utah’s economy. The three primary research questions included the following:
The 1997 survey (which had 759 respondents) was used as a starting point for the development of the 20–30-minute instrument that was distributed in April and May of 2022. The survey instrument had a total of 29 questions. Overall, 251 Utah women business owners completed the survey.
The survey results indicate that a majority of Utah women business owners who participated in the survey started their own business within the last five years. The largest percentage are personally owned by women, and when ownership is shared, most are owned completely by women. The main target audience is women, and the three most common industries for women-owned businesses were in:
Women spend between 40 and 49 hours per week on the business; they often work from home, are located in Salt Lake County, and own businesses that have a presence both online and in physical spaces.
In analyzing the data, we found some interesting correlations between some of the characteristics of
women-owned businesses in Utah.
The research team sought to understand certain aspects of being a woman business owner in Utah and provided survey participants the option of responding to the following open-ended questions:
Barriers in Operating or Growing Business: The current survey gathered 189 responses to the open-ended question, “What women-specific barriers or challenges, if any, have you faced in operating or growing your own business?” These barriers included balancing life responsibilities, issues related to gender, lack of resources, and some respondents noted no barriers.
Advantages Being a Woman Business Owner: The second open-ended question was, “What has been your best advantage as a women business owner, or women-owned business?” There were 191 responses, and some responses identified multiple advantages including soft skills, relationships, business owner resources and support, target audience, standing out from the competition, flexible work environment, using skills and expertise. Some respondents noted that there were either no advantages or other advantages.
Support Received as a Woman Business Owner: The question “What support, if any, have you received (please note if any of this is support was women-specific)?” drew 178 responses. The fascinating array of responses included descriptions of various kinds of formal and informal support networks, organizations supporting business owners, community support, as well as help with finances and training.
Impact of Childcare on Operating Business: The final open-ended question was, “How has accessibility and availability of childcare impacted your ability to effectively operating your business?” The question drew 191 responses. Responses included no impact, difficulty balancing, accessing childcare, issues for clients/employees, personal network, and needed flexibility for childcare.
While women-owned businesses continue to thrive in Utah, this white paper shows that women-owned businesses have evolved. At the same time, many of the challenges Utah women face when starting, maintaining, and growing businesses have changed little in a quarter century.
The following recommendations could be useful in Utah:
In conclusion, Utah continues to rank well when it comes to women’s entrepreneurship in some metrics, but not in others. Despite both nationwide and Utah-specific hurdles, women are establishing businesses that not only generate revenue and employ other Utahns but also contribute to their quality of life and the prosperity of local and statewide economies. Potential for success will continue to increase as more women receive adequate funding, access resources, and seek support from strong professional networks. As mentioned earlier, it is our hope that these results can provide Utah business and government leaders with useful information in identifying and developing interventions that support the growth of womenowned businesses. The 2022 survey raises the voices of women business owners within Utah, and we need to continue the dialogue to improve the quality of life for all Utah residents.
To learn more about women's equality in Utah, read the full white paper.