Aggie Brand Con helps you connect with marketing and communications professionals at Utah State University so you have the tools to effectively represent the USU brand across all communications mediums. Content experts offer workshops covering current trends and skills for communicating, from print and web writing and video and photo content creation to social media engagement, design, and analytics.
Event Information
Cost - Free
Registration is now closed.
When
- May 13, 2025 | 8:30 AM - 4:00 PM
- May 14, 2025 | 9:00 AM - 12:30 PM
Where
- Registration & Opening Keynote
- Sessions & Workshops
AGENDA
MAY
13
MAY 13
Sessions
Day one of Aggie Brand Con offers various sessions* split into four engaging tracks. Choose to stick with one track for all sessions for an in-depth understanding of a specific area or sample each track for a broader overview of the conference’s various topics.
*Aggie Brand Con sessions are in-person on the Logan campus.
8:
30 AM
ECC
Registration Check-in
Mandatory badge pick-up
between 8:30 - 9 AM
9 AM
ECC
Opening Keynote
Eccles Auditorium AggieCast | Doug Edwards
10 AM
HH
Session One
Animated
Bold
- Nobody Puts Baby in a Corner: Lifting Your Social Media Content
HH 120 | Kelsey Keller - Let's Talk Modern Campus Directory Updates
EBB 215 Zoom | Danielle Bosco
Captivating
Dynamic
- Strategic Enrollment Communication: Where We Lead & How You Can Help
HH 130 | Ian Anderson & Ryan Jensen
11 AM
HH
Session Two
Animated
- Alpha Boosted: Building USU's Visual Brand for the Next Generation
EBB 215 Zoom | Ashlee Karren & Lindsi Glass - No Camera? No Problem: Our Game-Changing Photo & Video Vault Awaits
HH Perry Pavillion (4th floor) | Andrew Diamond
Bold
- Level Up Your Web Game with USU's New Web Policy
HH 120 | Ben Renard-Wiart & Julie Duersch - Keep Your Paws Clean: Dodging Faux Pas in Web Design
HH 126 | Tracey Johnson
Captivating
Dynamic
12 PM
HH
Lunch
1 PM
HH
Session Three
Animated
Bold
- What Do Your Users Need from Your Website? Let's Ask!
HH 130 | Adam Thomas & Nate Taylor - Social Media Strategy 101 or maybe like 102 or something
EBB 215 Zoom | Josh Clason
Captivating
- Writing Style Faux Pas
HH 122 | Steve Kent & Marcus Jensen - Mastering the Media: How to Get Your Message Heard
HH 280 | Alicia Richmond & Julene Reese
Dynamic
- Maximize Your Content for Campus Screens
HH 120 | Ricky Flores & Loren Miller - Project Management Simplified (Mostly)
HH 126 | Danielle Bosco & Julie Duersch
2 PM
HH
Session Four
Animated
- None offered
Bold
- Qualtrics: Because Mind Reading is Still in Beta
HH 122 | David Sharratt - OneUSU CRM: Shaping USU’s Future and Modernizing the Student Journey with Salesforce
HH 126 | Lindi Brown & Guy Ballard
Captivating
- Congrats – You Now Have an intern! Using Chat GPT as Your Personal Work Assistant
HH Perry Pavillion (4th floor) | Alisha Wilkins, Julene Reese, & Abbey Rindlisbacher
Dynamic
- Formulating GenAI Guidelines for UMAC
HH 120 | Ricky Flores - Recruiting Aggies Everywhere: Systemwide Marketing Strategies
EBB 215 Zoom | Dana Rhoades & Ryan Jensen
3 PM
HH
MAY
14
MAY 14
9 AM
HH
Workshop One
- Lightroom is Dumb (And We Love It)
EBB 215 | Levi Sim
- What Can Your Analytics Report Do for YOU?
HH 124 | Logan Loertscher
- Master the Magic of Canva
HH 130 | Heidi Adams, Aimee Brunson & Ashlee Karren
- Digital Accessibility Made Simple: Practical Steps to Meet New Federal Regulations
AGRS 135 | Megan Cox & Ike Rogers
11 AM
HH
Workshop Two
- Accessibility in the CMS
HH 130 | Jordan Taylor
- Light It Up! Taking Your Videos to Another Level
EBB 215 | Andrew Diamond & Taylor Emerson
- Let's Make Better Pictures
HH 126 | Levi Sim