Brand Persona
It is Utah State University’s personality characterized by the people that have helped to define experiences. It is how we relate to those who engage with our brand. It helps to establish our essence and our mission and should guide the tone of our brand communications.
Excellence: USU is dedicated to the pursuit of excellence in all aspects of academic life. We strive to uphold the highest standards in education, research, and community engagement
Ambition: At Utah State, we embrace ambition – the relentless pursuit of excellence, innovation and growth – to create a dynamic and inspiring environment that empowers students, faculty, and staff.
Collaboration: We are a university built on collaboration. By working hand-in-hand across disciplines and with our community, we ignite groundbreaking ideas, transform lives through education, and create lasting solutions.
Courage: Our university embodies the principle of courage, empowering our community to challenge the status quo and explore new ideas. We encourage open dialogue, innovative thinking, and bold initiatives, creating an environment where faculty and students can engage with difficult issues, take intellectual risks, and advocate for positive change.
Innovation: By prioritizing innovation as a core value at USU, we foster a dynamic environment where students, faculty, and staff collaborate to drive cutting-edge research, develop collaborative solutions, and contribute to economic growth through technology transfer, job creation, and community engagement
Respect: Utah State embraces the value of respect as a cornerstone of our community. We honor varied perspectives and engage collaboratively with one another and the communities we serve, where every voice is valued to grow, learn, and understand for a better tomorrow.