Brand Mission

Landscape photo of USU Campus


The USU Brand is more comprehensive than just the proper use of logos or school colors.  An institution’s brand represents its unique and recognizable place in the world. Our brand reflects our core educational values and reinforces the university’s fundamental mission, including our current goals and aspirations. Our brand makes clear what we stand for as an institution, and it is our promise to people about what they will find when they take a close look at us.

Our brand is, by definition, our public reputation, and consistent brand communications ensure that we are speaking with one voice and one mind as we tell the Utah State University story.