Use these brand standards (previously referred to as the Visual Identity Program) to help the university become One Team, One Voice, One Utah State. Each section guides you through the details of creating consistent, effective marketing and communications materials that amplify the Aggie brand.
How to best use our University's suite of logos.
Endorsements, Sponsorships, and Co-Branding
Understand what a perceived endorsement is and how it affects the University.
Present a consistent, branded voice, tone, and style.
Each department’s sub-brand visual identity guide and assets.
Build consistent branded web pages that optimize usability.
Elevate your channels with best practices and strategies.
Trademark & Licensing
More on branded logos and marks and applying for use.
Understand how to create and get signage approved.
Tips and resources for consistent brand photography.
Create quality video capturing Utah State’s brand essence.
Resources and examples to help you develop your stationery.