Brand Standards: Logo

Aggie Athletics

Athletics marks are immediately recognizable and should be the starting point when creating materials. An formal logo must be present on all official athletic communications, including advertisements, billboards, websites, print pieces, and any other formal materials that represent Utah State Athletics.

Logos and wordmarks should always be reproduced with the highest quality and consistency and should appear on the front and/or back cover of all printed communications.

Athletics marks cannot be used on the color red and cannot be modified/manipulated in any way.

U State

The U State mark is the formal logo for Utah State Athletics. It is the mark to be used for all official Utah State athletic identification purposes.

Formal marks cannot be used on the color red and cannot be modified/manipulated in any way. If placing text or graphics below or to the side of the U State mark, please refer to the area of isolation guidelines on the logo application page.

U State Logo

Bull Mark

The bull mark is the official mascot mark for Utah State athletics. The bull mark supports the formal U State athletics mark and may be used in conjunction with the formal athletic logo on marketing pieces.

The bull mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text or graphics below or to the side of the bull mark, please refer to the area of isolation guidelines below.

 
Important Notice - Restricted Mark

This is a restricted mark. Restricted marks are for use by special permission only. They are not available for download and should not be used unless you have written permission from University Marketing and Communications, Trademark Licensing.

Athletic Bull Logo

Mark Area of Isolation

To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling. The minimum area of isolation allowed is 0.3 inches. The minimum space is only allowed on small items.

The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos. Please see alternative typefaces for font recommendations.

Athletic Bull Logo

Bull Look-Alikes & Components

 
Important

To protect the integrity of the Athletics bull mark, no other bull designs, variations, or components are allowed in association with Utah State University or Utah State Athletics.

The usage of photographs and drawings of our mascot Big Blue are permitted.

Athletic Bull Logo

Wordmarks

Athletics wordmarks are to be used in a way that enhances the U State formal mark.

The athletics wordmarks cannot be used on the color red and cannot be modified/manipulated in any way. If placing text or graphics below or to the side of the wordmarks, please refer to the area of isolation guidelines below.

Athletics Wordmark

Mark Area of Isolation

To maintain visual integrity of the university logos and wordmarks (marks), a minimum area of isolation must remain clear around them. Reference the examples below for proper area of isolation scaling. The minimum area of isolation allowed is 0.3 inches. The minimum space is only allowed on small items.

The area of isolation space must be kept clear of competing visual elements, wording, and distracting images. Visual elements may not be paired with, or used in close proximity to, the official university marks. The area of isolation is required to prevent confusion and competition with the university marks. As a rule, do not incorporate text or unofficial marks that overlap, or begin to blend, with the university’s marks. If adding text outside the area of isolation, do not use the Utah State, Univers, or Trajan fonts. These are reserved for official logos.  Please see alternative typefaces for font recommendations.

Athletic wordmark isolation