Brand Standards: Logo

Restricted Patterns

University Tartan Pattern

The Utah State University Tartan pattern is a distinctive visual asset, officially recognized by the Scottish Register of Tartans and is trademarked. Through its unique design and color scheme of Aggie Blue, Fighting White, black, and lighter blue, the pattern embodies the university's rich history and traditions, connection to its land and people, and Aggie spirit. To preserve the integrity and distinctiveness of this important brand component, its use is restricted. The Tartan Pattern cannot be used on red or modified/ manipulated in any way.

Permission must be granted by University Marketing and Communications, Trademark Licensing. For additional guidance on the tartan pattern, contact Heidi Adams at heidi.adams@usu.edu or 435-797-0587. This includes, but is not limited to, use on apparel, merchandise, marketing materials, digital platforms, or any other product or publication.

Aggie Cow Pattern

The Aggie cow pattern is a unique brand element that celebrates Utah State University’s rich agricultural heritage. This pattern, designed in our official Aggie blue and white, serves as a nod to our deep roots in agriculture and the legacy of the Aggie spirit.
This brand pattern is restricted and is only approved for use in conjunction with events celebrating our agricultural heritage. The Aggie Cow Pattern cannot be used on red or modified/ manipulated in any way.

Permission must be granted by University Marketing and Communications, Trademark Licensing. For additional guidance on the aggie cow pattern, contact Heidi Adams at heidi.adams@usu.edu or 435-797-0587. This includes, but is not limited to, use on apparel, merchandise, marketing materials, digital platforms, or any other product or publication.