Brand Standards: Web


Every USU website contributes to the user's perception of the university and its brand. To ensure a unified web presence, official websites of the USU domain name should be visually consistent to maintain USU's brand identity. While originality and creativity are important, care must be taken so that differences in look and feel do not degrade usability or detract from having a consistent brand. Consistency is the key, not only to define our brand across USU websites, but also to make these websites more intuitive and useable.

As part of our branding strategy, it is expected that all "high-level" or "cross-university" administrative offices will utlize the central university web.

By setting up standards, we ensure consistency throughout our websites and help developers and designers in using and maintaining the USU brand.