University Marketing and Communications Team
Our mission is to define, strengthen, amplify, and protect the Utah State University brand experience while leading a systemwide culture of collaboration to articulate our university strengths and opportunities.
We are committed to telling the USU story, ensuring that our university's mission and values are collectively shared in ways that elevate our reputation and highlight our impact through a unified voice.
William M. Plate Jr.
Assistant to Vice President
Committed to sharing the stories and messages from the university community, including academic research, breaking news, and crisis communications by distributing information through our own platforms as well as working closely with the media.
Digital Strategy & Analytics
Serves to provide vision, support, and analysis for the digital resources utilized by USU, including the design, development, and maintenance of usu.edu, USU web templates, and the central social media pages.
Brands USU across the state, region and nation with institutional and specific client marketing campaigns positioning the university as a high impact organization.
Trademark & Licensing
Works to guarantee the proper use of all Utah State trademarks. This includes the ability to protect trademarks from unauthorized parties and strengthen trademarks through retailers, campus departments, student organizations, etc.
Collaborators are individuals from across our campuses who provide insight, support, and vision to UMAC from the perspectives of the different USU colleges, departments, and administrative offices.