OneUSU CRM will strengthen the student experience at Utah State University through an AI-enabled Customer Relationship Management (CMR) system and Marketing Automation Platform. This modern solution will streamline services, improve engagement, and create a more personalized journey for every student and member of the USU community.
Attract Ideal Students, Streamline Admissions, and Elevate Enrollment
Identify and Engage Key Students to Enhance Graduation Rates
Uniting USU Students, Faculty, and Staff
Digital natives Expect Seamless Connections to Campus for Students, Staff, and Faculty
Tailored Journeys for Prospects, Students, and Alumni
Transforming Giving and Engagement with Alumni
Delivering Insights for Swift Decisions and Greater Impact
OneUSU CRM is a dynamic, multi-phase initiative designed to deliver a personalized journey for every USU student.
November – December 2024
January - August 2025
January 2025 - January 2026
June 2025 - October 2026
Pre-Project Research Underway
Utah State University has launched a new learner portal and application designed to simplify how prospective students apply, track their application, receive decisions and respond to offers. The new experience went live on Thursday, serving students apply...
OneUSU CRM Project Manager, Talent Management & Organizational Effectiveness
mark.atkinson@usu.edu
OneUSU CRM Development Lead
guy.ballard@usu.edu
(435) 797-2461
