OneUSU: Better Together

Supporting Every Step in the Aggie Journey

OneUSU CRM is a university-wide initiative to create a more connected student experience at Utah State University. By bringing communication, services, and data together, the university can better support applicants, strengthen engagement, and improve student success from first interest through graduation and beyond.

Unified Relationships

Utah State University has chosen the Salesforce Constituent Relationship Management (CRM) platform to act as a Relationship Hub that builds and strengthens imperative relationships. The success of our students is the definitive focus.

A circular hub-and-spoke diagram titled Relationship Hub. At the center is the OneUSU CRM, built on Salesforce, labeled as the source of truth providing a 360-degree view of each individual across their journey. Eight functional areas connect to this central hub as spokes. The four areas on the left are: Recruitment — attract and engage future students; Enrollment Management — guide and support admitted students; Student Success — support student success with insight; and Marketing & Communications — deliver the right message at the right time. The four areas on the right are: Advancement & Alumni Relations — build alumni relationships and steward philanthropy; Events — manage events and engagement experiences; Analytics & Insights — turn data into insights for better decisions; and Integrations & Operations — connect systems and streamline processes. The diagram's message is that all eight functions share a single, unified record of each person through the central CRM.