OneUSU CRM will transform the student experience at Utah State University through a powerful, AI-driven Customer Relationship Management system and Marketing Automation Platform. This cutting-edge solution will streamline services and enhance engagement, delivering a personalized journey for every USU constituent.
Attract Ideal Students, Streamline Admissions, and Elevate Enrollment
Identify and Engage Key Students to Enhance Graduation Rates
Uniting USU Students, Faculty, and Staff
Digital natives Expect Seamless Connections to Campus for Students, Staff, and Faculty
Tailored Journeys for Prospects, Students, and Alumni
Transforming Giving and Engagement with Alumni
Delivering Insights for Swift Decisions and Greater Impact
OneUSU CRM is a dynamic, four-phase initiative designed to maximize agility and minimize customizations.
November – December 2024
January - August 2025
January 2025 - January 2026
June 2025 - May 2026
September 2026 - TBD
Utah State University has launched Phase 1 of OneUSU CRM, a new constituent relationship management (CRM) system powered by Salesforce, marking a major step in modernizing student recruitment and engagement.
Executive Director, Talent Management & Organizational Effectiveness
nicole.schrubb@usu.edu
(435) 797-0681
