Roadmap

November – December 2024

The OneUSU CRM kickoff phase focused on aligning goals, establishing governance, and launching core workstreams. Stakeholders were engaged for early discovery, foundational CRM concepts were introduced, and project branding and communications began.

January – August 2025

This phase ensures teams can deliver more personalized outreach immediately while preparing for future functionality.

Features

• Launch targeted campaigns with unified templates
• Implement custom-tailored automated journeys
• Provides targeted communications now while setting the foundation for future CRM capabilities

January 2025 – January 2026

This phase builds the student record that will track an individual through their entire USU journey.

Features

• Leverage Marketing Cloud for lead and opportunity targeting
• Deploy a custom Experience Cloud application for undergraduate and graduate students
• Enable a 360-degree view of the student journey from inquiry to enrollment

June 2025 – September 2026

This phase empowers Advancement to modernize giving strategies while positioning for long-term expansion

Features

• Track annual giving efforts
• Use Marketing Cloud to deliver more targeted campaigns
• Expand on existing tools with a flexible platform for future growth

September 2026 – TBD

 This final phase brings together the full student journey in oneseamless system, ensuring USU is ready to support students at every step.

Features

• Complete the 360-degree view of the student
• Integrate with other academic tools to deliver holistic student experience
• Provide a single, unified platform for the entire student experience