Huntsman Student Marketing Team Takes Grand Prize at Case Competition
Grand-prize winning HMA students with Gordon McLean (far left), president & CEO of the Advertising Education Foundation and (from left) Sydney Rodee, Karly Gibson, Eric Osterhout, Hadley Burton, Ellie Hampton and Team Coach/HMA President Eliza Comer.
A team Huntsman Marketing Association students representing the Jon M Huntsman School of Business at Utah State University won a $15,000 grand prize by taking first place in the prestigious 2017 Wake Forest Marketing Analytics Case Competition.
The competition was held April 7-8 at Wake Forest University in Winston-Salem, North Carolina. Now in its 27th year, the Wake Forest event is one of the United State’s premiere collegiate marketing Case competitions. More than 200 colleges and universities from around the world applied to be one of only six schools chosen to make the trip to Wake Forest and present work to the event sponsors executive team. This year’s sponsor was the Advertising Education Foundation.
Schools that Utah State competed against included the Wharton School, University of Pennsylvania and the Mendoza College of Business, University of Notre Dame.
The Huntsman Marketing Association’s winning team members include Hadley Burton, Eliza Comer (team coach/HMA president), Karly Gibson, Ellie Hampton, Eric Osterhout and Sydney Rodee..
The Huntsman Marketing Association is a student-run club within the Jon M. Huntsman School of Business, advised by Eric Schulz, sr. lecturer in marketing. The HMA gives students opportunities to build the bridge between the classroom and their careers, offering case competitions, guest speakers and career exploration advice for its members.
Case competitions held on the USU campus this year included creating a new notebook cover concept for Denik, a small Logan-based startup founded by a Huntsman graduate that sells unique artwork on the covers of its notebooks and funnels profits to build schools in Africa. The HMA spring case competition helped organizers of the Top of Utah Marathon with ideas to grow their registrations for the event in fall 2017. HMA members recently visited Adobe headquarters in Lehi, Utah and met with executives to learn of career opportunities and internships.
Contact: Eric Schulz, eric.schulz@usu.edu
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