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  • KUTV Friday, Feb. 09, 2024

    Utah State University professor analyzes Taylor Swift 'phenomenon'

    SALT LAKE CITY (KUTV) — Thanks to Taylor Swift, this year’s Super Bowl may draw millions of additional fans who otherwise might not normally tune in.

    Swift has become part of NFL headlines simply because she’s dating Travis Kelce of the Kansas City Chiefs.

    That, coupled with Swift’s own remarkable entries into different areas of pop culture, has one Utah State University (USU) professor examining why and how Swift is the most famous person in the world right now.

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