UMAC Wins Two Telly Awards for Aggie Impact Advertising Campaign

University Marketing & Communications at Utah State University took home two Telly awards for the Aggie Impact campaign featuring 30-second ads demonstrating how Aggies impact their communities, nation and world. UMAC won bronze in the online commercials and local TV categories for not-for-profit organizations. Founded in 1979, The Telly Awards honors excellence in local, regional and cable television commercials, receiving over 12,000 entries from around the world.

“As Aggies, we tend to be modest about the major impacts we make in Utah. Through this campaign, we are able to tell USU’s amazing stories to a mass audience,” said Bill Plate, vice president of UMAC. “Each of  the ads focus on the specific research and work being done by students and faculty, rather than following the cliché, generic style often seen in higher education advertising.”

Plate said the ads ran as part of a statewide multi-screen campaign so people could see them on phones, tablets, TVs and even in movie theaters along the Wasatch Front. They primarily targeted Utah and the Intermountain West, but they have also aired nationally during Aggie football and basketball game broadcasts. 

A new Aggie Impact campaign will be released each fall to keep the campaign fresh. The first set of Aggie Impact ads cover:

• Growing plants in space.
• Helping feed the world through genetic engineering.
• Helping children hear through cochlear implants and speech therapy.
• Making the world earthquake resistant.
• Helping the nation’s tallest dam recover from a near disaster.

Questions or ideas for future Aggie Impact videos may be directed to Jay Wright at 435-797-2080 or jay.wright@usu.edu.