Bluff Wellbeing Survey Findings 2022
By Dr. Courtney Flint and Team

courtney.flint@usu.edu
435-797-8635
Summary
Bluff City is one of 33 cities participating in the Utah Wellbeing Survey Project in 2022. This project is designed to assess the wellbeing and local perspectives of city residents and to provide information to city leaders to inform their general planning process.
We are grateful to all participants who took the survey and to our city partners who helped to make this possible. Additionally, we are grateful to the Utah League of Cities and Towns and USU Extension for their financial support.
What is in this report?
This report describes findings from the 2022 Bluff survey and some comparative information with other project cities. Feedback from city leaders, planners, and residents is welcome.
How was the survey conducted?
Starting in March of 2022, Bluff City advertised the survey via posters in the post office, email lists, and City Council meetings. All city residents age 18+ were encouraged to take the online Qualtrics survey.
How many people responded?
- 83 viable surveys were recorded in this 2022 survey effort with 95.2% complete responses.
- The adult population of Bluff was estimated at 150, based on the 2016-2020 American Community Survey by the U.S. Census. The 83 survey responses in 2022 represent 55.33% of the adult population and have a conservative margin of error of 7.21%.
Key Findings
Overall Personal Wellbeing in Bluff was below average among the 33 study communities, whereas Community Wellbeing was above average.
Highest Rated Wellbeing Categories:
- Safety and Security
- Connection with Nature
- Local Environmental Quality
Most Important Wellbeing Categories:
- Safety and Security
- Mental Health
- Physical Health
- Living Standards
Red Zone Wellbeing Categories:
(High Importance, Low Rating)
- Mental Health
- Physical Health
Perceptions that residents take action and feelings of community connection were higher in Bluff than in most other study communities. Latter-day Saints reported lower perceptions of local action than those from other religions or who indicated Agnostic/Atheist/No Religious Preference, and lower levels of community connection than those who indicated Agnostic/Atheist/No Religious Preference.
Many indicated that Population Growth Rate and the Pace of Economic Development was just right.
Top concerns for the future of Bluff were:
- Water Supply (92% Moderate or Major Concern)
- Access to Quality Food (89% Moderate or Major Concern)
- Affordable Housing (89% Moderate or Major Concern)
- Opportunities for Youth (88% Moderate or Major Concern)
- Climate Change (88% Moderate or Major Concern)
What do people value most about Bluff?
Positive social climate, peaceful and quiet place to live, and access to nature and surrounding natural beauty.
Key Wellbeing Issues and Resource Areas
In addition to providing partner cities with the opportunity to take part in surveys, the Utah Wellbeing Project has worked to provide curated resources for community leaders and citizens that aim to improve specific aspects of wellbeing. These Wellbeing Resources can be found on the Utah Wellbeing Project Website, along with other useful tools and information.
Based on results of the 2022 Utah Wellbeing Project Surveys in Bluff City, key wellbeing issues include: Physical Health, Mental Health, Water Supply, Affordable Housing, and Access to Quality Food. Below you will find links to specific wellbeing resource areas we believe may be used to target some of these issues.
Survey Respondent Characteristics
Table 1
| Full Time Residents of Bluff | 84.4% |
| Part Time Residents of Bluff | 15.6% |
| Length of Residency — Range | 1- 48 years |
| Length of Residency — Average | 15.9 years |
| Length of Residency — Median | 14 years |
| Length of Residence 5 years or less | 22.8% |
Demographic characteristics of the survey respondents were compared below with U.S. Census information from the 2016-2020 American Community Survey. As the table shows, 2022 survey respondents were not fully representative of Bluff, though the Census information looks somewhat suspect. Some groups were likely under or over-represented in the survey responses. Not all respondents provided demographic information. Weighting was not used in any of the analysis for the findings presented below.
Table 2
Demographic Characteristics of Survey Respondents and U.S. Census Data for Bluff
Demographic Characteristics |
Bluff Wellbeing Survey | American Community Survey 2016-2020 Estimates |
|---|---|---|
| Online 2022 83 Respondents |
||
| Age 18-29 | 2.5% | 20.0% |
| Age 30-39 | 13.9% | 0.0% |
| Age 40-49 | 6.3% | 0.0% |
| Age 50-59 | 12.7% | 14.7% |
| Age 60-69 | 22.8% | 57.3% |
| Age 70 or over | 41.8% | 8.0% |
| Adult Female | 67.9% | 56.7% |
| Adult Male | 30.8% | 43.3% |
| Adult non-conforming or non-binary |
1.3% | NA |
| No college degree | 15.2% | 59.3% |
| College degree (4-year) | 84.8% | 40.7% |
| Median household income | NA | $71,250 |
| Income under $25,000 | 11.4% | 0.0% |
| Income $25,000 to $49,999 | 32.9% | 39.3% |
| Income $50,000 to $74,999 | 16.5% | 21.4% |
| Income $75,000 to $99,999 | 15.2% | 39.3% |
| Income $100,000 to $149,999 | 12.7% | 0.0% |
| Income $150,000 or over | 11.4% | 0.0% |
| Church of Jesus Christ of Latter-day Saints | 2.6% | NA |
| Other religion | 32.1% | NA |
| Agnostic/Atheist/No religious preference | 65.4% | NA |
| Hispanic/Latino | 2.6% | 0.0% |
| White | 90.8% | 72.7% |
| Nonwhite | 9.2% | 27.3% |
| Married | 64.5% | 54.0% |
| Children under 18 in household | 17.7% | 0.0% |
| Employed | 50.6% | 24.0% |
| Out of work and looking for work | 0.0% | 0.0% |
| Other | 49.4% | 76.0% |
| Own home/Owner occupied | 75.9% | 100.0% |
| Rent home/Renter occupied/Other | 24.1% | 0.0% |
Overall Personal Wellbeing and Overall Wellbeing in Bluff
Survey participants were asked about their overall personal wellbeing and overall community wellbeing in Bluff. These wellbeing indicators were both measured on a 5-point scale from very poor (1) to excellent (5). The average personal wellbeing score in Bluff was 3.96 with 74% of respondents indicating their wellbeing at a 4 or 5 on the 5-point scale. The average score for community wellbeing in Bluff was 3.84 with 65% of respondents indicating city wellbeing at a 4 or 5 on the 5-point scale.


Comparing Wellbeing Across Utah Cities
The Utah League of Cities and Towns classifies Bluff as a Rural Hub/Resort Community (and we have combined these with the Traditional Rural Communities). Some cities may fit within more than one cluster.
Within the Rural city cluster, Bluff fell above the cluster average in terms of the average overall personal wellbeing and community wellbeing scores. Bluff was statistically significantly higher than Moab in terms of overall personal wellbeing, but not significantly different from any other city in the cluster. In terms of overall community wellbeing, Bluff was significantly higher than all other cities in the cluster except for Park City, Nephi, Ephraim, Beaver, and Helper. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Wellbeing Domains in Bluff
According to national and international entities that track wellbeing, there are a number of common dimensions or domains of wellbeing. In this survey, respondents rated ten domains on a 5-point scale from poor to excellent, suggesting how their wellbeing was doing in each area. They were also asked to indicate the importance of each domain to their overall personal wellbeing on a 5-point scale from not at all important to very important. The top four highest rated wellbeing domains for respondents in Bluff were Local Environmental Quality (88%), Connection with Nature (87%), Safety and Security (83%), and Physical Health (76%). The four most important wellbeing domains were Mental Health (100%), Connection with Nature (100%), Physical Health (99%), and Safety and Security (98%).


Wellbeing Matrix for Bluff
The graph below illustrates the relationship between the average rating and the average importance of wellbeing domains for survey respondents from Bluff. Safety and Security, Connection with Nature, and Local Environmental Quality were highly important and rated above average among the domains. Physical Health and Mental Health fell in the “red zone” of higher importance, but lower ratings.

How are Demographic Characteristics Related to Wellbeing?
The demographic variables for age, gender, college degree, religion, income, and length of residence were found to have varying relationships among Bluff respondents as shown in the table below based on a generalized linear model with unweighted data. The +/- sign indicates whether the wellbeing score in the specific demographic group was significantly higher or lower than the reference group in each demographic variable (p<.05).
Table 3
Relationship Between Demographic Characteristics and Wellbeing Domains in Bluff
| Domains Rated | Demographic Variables | |||||
|---|---|---|---|---|---|---|
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) | Resident 5 Years or Less | |
| Wellbeing Ratings | ||||||
| Overall Personal Wellbeing | ||||||
| Wellbeing in Bluff | ||||||
| Connection with Nature | + vs 40-59 |
|||||
| Cultural Opportunities | ||||||
| Education | + vs 40-59 |
+ vs Other |
||||
| Leisure Time | + |
|||||
| Living Standards | + |
+ vs Other |
||||
| Local Environmental Quality | ||||||
| Mental Health | + |
|||||
| Physical Health | + vs 40-59 |
|||||
| Safety & Security | ||||||
| Social Connections | ||||||
| Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) | Resident 5 Years or Less | |
| Domains | Domain Importance | |||||
| Connection with Nature | + | |||||
| Cultural Opportunities | ||||||
| Education | ||||||
| Leisure Time | ||||||
| Living Standards | ||||||
| Local Environmental Quality | + vs 18-39 |
|||||
| Mental Health | ||||||
| Physical Health | ||||||
| Safety and Security | + | |||||
| Social Connections | ||||||
Community Action and Connection in Bluff
Survey participants were asked about community actions and community connection in Bluff. Both questions were scored on a 5-point scale from not at all (1) to a great deal (5). When asked about the degree to which people take action together in response to local problems or opportunities in Bluff, the average score was 3.98. When asked about the degree they feel connected to their community, the average score was 3.77.


Latter-day Saints reported lower levels of community connection than those who indicated Agnostic/Atheist/No Religious Preference and lower perceptions of local action than those who indicated Agnostic/Atheist/No Religious Preference or Other Religion. Those from the highest income category ($150,000+) reported lower levels of community action than those with incomes between $75,000 and $99,999. This was based on a generalized linear model with unweighted data (p < 0.05).
Table 4
Demographic Characteristics and Community Questions
| Community Questions | Age 60+ | Female | College Degree | Latter-day Saint | Highest Income ($150,000+) | Resident 5 Years or Less |
|---|---|---|---|---|---|---|
| Do people in Bluff take action? | - |
|||||
| Do you feel connected to your community? | - vs A/A/NP |
- vs $75,000 - $99,999 |
A significant, positive relationship was found between individuals’ community connection and overall personal wellbeing.

Comparing Community Action and Connection Across Cities
The graphs below show how Wellbeing Project cities compare on the degree to which people take action in response to local problems and opportunities and how connected people feel to their city as a community. Bluff was in the top 3 on perceived community action and community connection based on the number of people indicating a 4 or 5 on a 5-point scale. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.


Participation in Recreation and Nature-Related Activities
Respondents were asked to indicate whether or not they participated in eight different recreation or nature-based activities in the past 12 months. Enjoying wildlife or birds in your yard or neighborhood (98%) was the most common activity for respondents, followed by non-motorized recreation on public lands or waters (91%) and watching or reading nature-related programs or publications (84%).

For Bluff respondents, participating in city recreation programs and walking a pet were positively and significantly related to overall personal wellbeing and community wellbeing.
Participating in city recreation programs and recreating in city parks were positively and significantly related to community connection.
Influence of Landscape on Wellbeing
Survey participants were asked about the influence of landscape features on their wellbeing. Natural landscapes including mountains, trails, red rock, and rivers and streams were found to have an overwhelmingly positive influence on wellbeing. In terms of development and industry in the landscape, respondents were more divided. There was a particularly strong negative perception of extractive industry among Bluff respondents.

Perspectives on Population Growth and Economic Development
The majority of respondents in Bluff indicated that they felt population growth was just right (55%). On the pace of economic development, 41% indicated it was just right, 32% too slow, and 15% too fast.


The graphs below show how Bluff compares to other participating cities in the Wellbeing Project on these perceptions of population growth and economic development in 2022. Margins of error are particularly high for Delta, Helper, Midvale, and Santaquin due to low survey response.

Concerns in Bluff
Survey respondents indicated the degree to which a number of possible local issues were a concern as they look to the future of Bluff. Water Supply, Access to Quality Food, Affordable Housing, Opportunities for Youth, and Climate Change were the top five concerns with at least 88% of respondents indicating these were moderate or major concerns.

Other concerns were raised by 20 respondents who filled in the “other” category. Responses identical to the categories above are not included in the table.
Table 5
Other Concerns Mentioned |
|
|---|---|
| Senior care (2) | Low wages |
| Second home owners (2) | Solid waste disposal |
| Taxes (2) | Law enforcement |
| Local politics and government (2) | Pesticides and herbicides |
| Recycling | Kids recreational opportunities |
| Dark sky | Inclusivity |
| Archaeological preservation | Businesses |
Open Comments
Survey respondents were asked to comment on what they value most about Bluff and to provide any additional comments about wellbeing in Bluff. Comments have been shared with city leaders. In summary, residents of Bluff valued the atmosphere of the city, including the small-town feel and close-knit community. They found solitude and beauty in the landscape, and enjoyed being able to view or recreate on public lands. The additional comments section included concerns about general health and wellbeing as Bluff continues to develop. These concerns included protecting nature and water quantity, having adequate healthcare and services for all, but especially the aging population, creating a tolerant social environment for those from non-dominant groups, and increasing recreation and grocery store opportunities. Overall, many citizens saw room for growth and development to increase Bluff’s entertainment and convenience, but would like to see this growth and development done in a sustainable way.