Brand Standards: Salesforce Email

Call to Action

  • Create a simple, actionable, inspiring call-to-action (CTA). No amount of design can help a poor CTA.  A good CTA doesn’t merely amplify the act of proceeding; it amplifies the value of it. Your button should set the expectation of what your viewer will encounter next
  • Use urgency to encourage action, where applicable
  • Use center positioning and generous padding to draw eyes to the button
    • Padding: 10px on all sides (top, bottom, left, right)
    • Corner Radius: 8px
  • Use USU-web suggested contrasting colors to draw attention to the CTA button

image and graphics example