Images & Graphics

Image & Graphic Guidelines

• Crop, frame and size images before importing to Salesforce Marketing Cloud
  
  • Use web-optimized images (max width: 700px) for fast loading
  • Use USU’s Photoshelter and/or Canva to crop or frame desired images
• Animated GIFs can enhance engagement but should be used sparingly to prevent loading issues

Image & Graphic Formats

• JPG – Photos and complex images. Smaller files, faster load times.
• PNG – Logos, icons, sharp graphics, or images needing transparency.

File Size Guidelines

• Most images: <100KB
• Large banners: <500KB
  

Accessibility

• Add clear, concise alt text.

Style & Layout

• Use responsive grid—no fixed widths.
• Bright, natural images; avoid heavy filters.
• Images should support design and copy.

Final Check

• Test on multiple devices and browsers before publishing.