Brand Standards: Logo

Athletics Marks

Athletics marks are immediately recognizable and should be the starting point when creating materials. An official logo must be present on all formal athletic communications, including advertisements, billboards, websites, print pieces, and any other formal materials that represent Utah State and Utah State Eastern Athletics. 

Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.

There are many options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options.

Marks should always be consistently reproduced with the highest quality and should appear on the front and/or back cover of all formal university materials. Marks cannot be used on the color red and cannot be modified or manipulated in any way. For additional logo guidelines, please see the Aggie and Eagle Athletics sections.