Brand Standards: Logo

Spirit Marks

Spirit marks are a nod to Utah State University’s rich traditions. They can be used on a wide variety of materials to communicate and express school spirit.Spirit marks must be used in conjunction with university, college, and administrative logos and wordmarks (marks) on marketing pieces; however, they cannot be paired with these marks.Spirit marks cannot be modified or manipulated in any way or used on red products. For additional logo guidelines, please see logo application.

Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. For that reason, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.

There are many logo options that can be used to promote a cause, show inclusion for minoritized groups and identities, and support cultural celebrations. Utah State's office of trademark licensing can help with ideas, suggestions, and options.


U State

The standalone U State mark is an informal option for referring to Utah State University, a formal university wordmark must always be used in conjunction with the standalone U State mark on official communications/marketing pieces. The U State mark can be used as a standalone mark on informal merchandise and branded goods. If placing text below or to the side of the U State mark, please refer to the area of isolation guidelines on the logo application page.
U State

Block A

The block A mark provides a secondary informal option for referring to Utah State University, particularly in connection with the “Aggies” nickname. A formal university mark must always be used in conjunction with the block A mark. The block A mark can be used in statements or phrases as long as the proper area of isolation is used. If placing text below or to the side of the block A mark, please refer to the area of isolation guidelines on the logo application page.
Block A

Old Main Tower

The tower mark recognizes our heritage and stands as the landmark for our Logan campus. Artist renditions can be used, as long as the general appearance of the tower is not altered. A formal university mark must always be used in conjunction with the tower mark.  If placing text below or to the side of the tower mark, please refer to the area of isolation guidelines on the logo application page.

Old Main Tower


Aggie Hand Signs

The Aggie hand signs are a nod to our Aggie roots. The index and pinky fingers extend to signify bull horns, while the thumb holds down the two middle fingers. The hand sign marks are new and intended for use as spirit marks. Formal university marks and other spirit marks cannot be incorporated into the hand signs, and a formal university mark must always be used in conjunction with the Aggie hand signs.

Aggie Handsign images

HURD Student Section Mark

The HURD mark is the official mark for the Utah State student section.

The HURD mark cannot be used on the color red and cannot be modified/manipulated in any way. If placing text below or to the side of the HURD mark, please refer to the area of isolation guidelines on the logo application page. 

 
Important Notice - Restricted Mark

This is a restricted mark. Restricted marks are for use by special permission only. They are not available for download and should not be used unless you have written permission from University Marketing and Communications, Trademark Licensing.

 

Hurd logo