Toolkit: Logo & Wordmark Application
Overview
The success of Utah State University's brand identity (previously referred to as the Visual Identity Program) relies on the clarity and consistency with which it is implemented. The guidelines below will help you understand how to best use one of the essential building blocks of Utah State’s brand: logos. The university’s suite of logos and wordmarks (marks) provide a quick and powerful visual identification that is a critical component of our identity.
Utah State logos and wordmarks (marks) are immediately recognizable and should be the starting point when creating materials. An official logo must be present on all formal university materials, including advertisements, billboards, print pieces, and any other marketing pieces that represent the university. Marks should always be consistently reproduced with the highest quality and should appear on the front and/or back cover of all formal university materials.
Utah State University has an interest in maintaining a strong visual identity that symbolizes the Utah State brand and our university's impact throughout the state, nation, and world. To ensure immediate recognition, we use a limited number of colors for our logos: "Aggie" blue, white, black, and gray.
There are many options that can be used to promote campus community building, support cultural celebrations, and foster belonging for all individuals across different geographies, cultures, faith traditions, physical abilities and genders. University Marketing and Communications, Trademark Licensing can help with ideas, suggestions, and options.
Only use electronic files or print-ready artwork supplied by University Marketing and Communications, Trademark Licensing. Logos and wordmarks (marks) can only be created by University Marketing and Communications, Trademark Licensing. If you need access to a logo or folder that you do not currently have access to, contact trademark.licensing@usu.edu. New logo requests should be made via the logo request form in Service Now. Only college, administrative units (Vice President and above), statewide locations, and sub-brands will be issued official logo suites.