Toolkit: Logo Application

Suggested Mark Size

Mark sizes can vary depending on the publication or product. Please refer to this chart for the most commonly used sizes. Approval requests may be returned for correction if the marks appear significantly smaller than the suggested sizes listed. All mark sizes are based on the height of the logo. 

 
Important Notice about Logos and Wordmarks

Only use electronic files or print-ready artwork supplied by University Marketing and Communications, Trademark Licensing. Logos and wordmarks (marks) can only be created by University Marketing and Communications, Trademark Licensing. If you need access to a logo or folder that you do not currently have access to, contact trademark.licensing@usu.edu. New logo requests should be made via the logo request form in Service Now. Only college, administrative units (Vice President and above), statewide locations, and sub-brands will be issued official logo suites.


When scaled down to fit on tiny materials, the vertical College, Vice President, and sub-brand logos often result in the accompanying text being smaller than 8 points.
To ensure readability and maintain brand integrity, the minimum acceptable font size for all official communications and branding elements is 8 points.

Therefore, for any material where the vertical logo would necessitate a font size smaller than 8 points (e.g., tiny flyers), you must use a horizontal logo that adheres to the minimum size and area of isolation requirements.

Logos and Stacked Wordmarks

Official University Wordmark, one line

Official University vertical logo, UState with two line wordmark


Logo Type Logos & Stacked Wordmarks Single Line Wordmark Vertical U-State Logo
Examples Logos & Stacked Wordmark Examples Single Line Wordmark Examples Vertical U-State Logo Examples
Tiny Flyer (3.5 x 2) 0.375 inches 0.2 inches

.75 inches
(University logo only)

Postcard (4 x 6) 0.375 inches 0.2 inches .75 inches
(University logo only)
Half Page (8.5 x 5.5) 0.5 inches 0.25 inches 1.125 inches
Letter (8.5 x 11) 0.625 inches 0.3125 inches 1.375 inches
PowerPoint Presentation (16:9) 0.625 inches 0.3125 inches 1.375 inches
Canva Presentation (16:9) 85 pixels 50 pixels 165 pixels
Keynote Presentation (16:9) 1.125 inches 0.625 inches 2.25 inches
Tabloid (11 x 17) 0.875 inches 0.4375 inches 1.5 inches
Yard Sign (18 x 24) 1.375 inches 0.625 inches 2.25 inches
Digital Signage (1920 x 1080) 85 pixels 50 pixels 165 pixels
Large Poster (24 x 36) 1.5 inches 0.75 inch 3 inches
TSC Wire Banner (18 x 72) 3 inches 1.5 inches 6 inches
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