Toolkit: Branded Goods

Quick Start Guide

Follow these steps to ensure your project, event, or product is "Aggie-Approved" and legally compliant.

All items bearing USU trademarks (names, logos, or taglines) must be produced by a licensed vendor.

Action: Search the USU Licensed Vendor List before placing an order.
Why? Licensed vendors are vetted for quality, carry insurance, and are members of the Fair Labor Association (FLA) to ensure ethical manufacturing.

Ensure your artwork follows the Area of Isolation and Minimum Size guidelines.

Clearance: Keep logos away from other text to avoid creating "new" unofficial logos.
Legibility: The "Utah State University" wordmark should never be smaller than .375 inches high on print materials.
Fonts: Avoid using Univers, Trajan, or Utah State Bold for custom text; these are reserved exclusively for official logo creation.

Before the vendor begins production, your design must be reviewed by University Marketing & Communications (UMAC), Licensing and Brand Activation.

Submission: Use the Branded Goods – Artwork Review Request in Service Now.
Timeline: Submit at least 3–5 business days before your production deadline.

Additional steps are required for projects involving third parties or fundraising:

Third-Party Logos: To feature a sponsor’s logo, you must submit written authorization to licensing.brandactivation@usu.edu from the third party's official business email.
Co-Branding: If a project implies a partnership (e.g., "USU x [Brand]"), it must go through the Trademark Review Process.
Fundraising/Resale: If you plan to sell items (including club fundraisers), a 14% royalty fee applies to the wholesale cost.
Authentication: Ensure the vendor applies the "Officially Licensed Collegiate Product" hologram to all items.

If you are unsure about a specific use case, contact the Licensing and Brand Activation team: