Toolkit: Branded Goods

Ordering Branded Goods

Utah State University encourages the creation of high-quality branded products to promote departments, programs, and initatives. To maintain intetrigy of our visual idenity, all products featuring USU logos, trademarks, or intellectual property must be produced by a licensend vendor and undergo a formal review and approval process per university policy 5100.

Follow the guidelines outlined below to ensure your project complies with university procurement and branding standards.

 
Important Notice - Procurement Reminders
  • Approval Before Production: Do not authorize a vendor to begin production or move to "print" until you have received an official approval notification from Licensing and Brand Activation.
  • Payment Compliance: Purchasing and Accounts Payable may block payments (P-Card or EZ-Buy) for branded goods that have not been vetted through the official artwork review process.
  • Standard Colors: Ensure your vendor is aware of the official university color specifications (e.g., USU Navy PMS 282) to avoid production errors.

How to Order Products

Option 1: Aggie Print & Mail (internal)

Aggie Print & Mail is USU’s dedicated non-profit service center, offering streamlined promotional and printing services specifically for the campus community.

  1. Source Products: Browse the [Aggie Print Promo Place website] to select your items.
  2. Collaborate on Design: Work directly with the Aggie Print team to develop your layout. All designs must adhere to [USU Brand Standards].
    • Note: If your unit requires professional design assistance before starting, please contact the Licensing and Brand Activation team via the [Branded Goods Design Request Form].
  3. Submit for Review: Obtain pre-approval by submitting your design through the [Branded Goods Artwork Review Form].
  4. Finalize Order: Once approved, place your order with Aggie Print. They will submit the final design through Brand Manager 360 (BM360) for official university record-keeping and final verification.

Option 2: Licensed External Vendors

USU partners with over 200 licensed companies authorized to produce branded goods. Use this option for specialized items or to meet competitive bid requirements.

  1. Select a Vendor: Consult the [Licensed Vendor Database] to identify an approved company for your specific product needs.
  2. Develop Artwork: Coordinate with the licensee to ensure your design is compatible with the product specifications while maintaining brand standards.
  3. Required Pre-Approval: Before production begins, you must submit your artwork for review via the [Branded Goods Artwork Review Form].
  4. Licensee Submission: Once the order is placed, the licensed vendor is responsible for submitting the final design to the university via Brand Manager 360 (BM360) for formal approval.

Need help choosing the right path? Contact Licensing and Brand Activation at licensing@usu.edu for assistance with your order strategy.