Design Elements

Are patterns, unique designs, graphics illustrations and/or images that are relevant to the subject of your marketing piece. Design elements should be used to help visually tell your story and create consistency in your marketing materials. It is not a logo or a singular icon stamped onto your design; it should be used as a part of the design and layout.




Patterns are recurring elements in a design that create a sense of order, rhythm, and unity. They can be used to enhance visual appeal, convey meaning, or establish a specific mood.

The use of icons represents concepts or actions quickly and efficiently.



A gradient overlay is a technique used to help create legibility for text over an image. This effect creates a smooth and visually appealing transition.



Design elements are the building blocks of a website, used to create a visually appealing and functional user experience. Icons can be used as small graphic symbols that represent actions or concepts.