Brand Standards: Logo

Logos and Wordmarks

University Logos

These logos are comprised of the U State logo and the Utah State University wordmark. There are horizontal and vertical options. These logos are to be used by university-wide administrative offices for university-wide events.

University Logo

University Wordmarks

The wordmarks are comprised of the words “Utah State University” in a stylized font. These marks are to be used by university-wide administrative offices for university-wide events.

University Wordmark

College, Adminstrative, & Statewide Logos

Each college, administrative unit, and statewide location has been issued an official logo. The official logos are comprised of the U State logo and the Utah State University wordmark, paired with the respective college, administrative unit, and/or statewide location. These marks must be included on all marketing pieces and should be used on departmental merchandise and promotional items.


College Admin Logos

College, Adminstrative, & Statewide Wordmarks

Each college, administrative unit and statewide location has been issued a series of wordmarks. The wordmarks are comprised of the university wordmark, paired with the respective college, administrative unit, and/or the statewide location. These marks come in right, left, and center justifications. If a college administrative, and statewide logo is not used, one of the wordmarks must be included on all marketing pieces and should be used on departmental merchandise and promotional items.


College Admin U State Word Marks

Consolidated Mark Treatment

This treatment should be used when multiple colleges, administrative units, and/or statewide locations are collaborating on an event or piece together. 

Consolidated marks are not official marks and can be laid out by university parties outside of University Marketing & Communications, Trademark Licensing.

These marks are comprised of one of the university logos or wordmarks with multiple colleges, administrative units, and/or statewide treatments typed out below the mark. The proper area of isolation must be present around the university logo or wordmark and the Univers, Trajan, and Utah State Bold fonts cannot be used to type out the collaborating units. Please see alternative typefaces for font recommendations.

Utah State consolidated logo

Spirit Marks

The U State standalone mark, the block A mark, and the Old Main tower marks recognize Utah State University’s rich traditions and can be used on a wide variety of materials to communicate and express school spirit.

A formal university mark must always be used in conjunction with the block A and tower marks. The U State mark can be used as a standalone mark on informal merchandise and branded goods. 

If placing text below or to the side of the spirit marks, please refer to the area of isolation guidelines on the logo application page.


Utah State Spirti Logo Block A


Utah State Spirit Mark Old Main Tower


Presidential Seal

This is a restricted mark. Restricted marks are for use by special permission only. They are not available for download and should not be used unless you have written permission from University Marketing and Communications, Trademark Licensing.


Presidential Seal

College Seals

Each college has a seal, that is to be used for formal occasions and in academic settings, such as awards, certificates, and commencement.


College Seal


Merchandise Marks

These marks are only allowed to be used on informal merchandise or promotional goods.

Merchandise Marks


Application of Logos and Trademarks

Paired With or in Close Proximity

Refers to the practice of keeping official university marks away from conflicting graphics, text, other logos, etc. The area of isolation must always be adhered to avoid the illusion of/creation of a new logo.
Close Proximity

Imprint Area

This refers to the print area where a design or logo will be applied to your apparel, merchandise or promotional items. 
Imprint Area

Area of Isolation

A minimum unobstructed area, known as the area of isolation, must surround the logo on all sides to separate it from any other visual elements or text. This space gives the logo prominence and makes it easier to see. The area of isolation must remain empty, free of text, slogans, and other visual elements. This includes logos, copy, taglines, graphics, illustrations, etc.

Outside Entity Marks

Use of a outside entities logo or trademark is controlled by that party's terms of use. Written permission must be granted by the  outside entity  to use their “marks.” So, unless the published terms of use or a contract between you and that business says that you can do so, you cannot use an outside entities logo. 

Signage

This is not only the directional or wayfinding permanent signs you find on campus, but signage also includes banners, window graphics, vinyl clings, yard signs, and all other forms of temporary signs. All signage must adhere to brand and sign standards. 

File Formats

EPS - Vector Image (shape based)
For use with professional design programs such as Adobe Indesign or Illustrator.

PNG - Raster Image (pixel based)
Often have a transparent background for placing over images. Most often used for web applications, presentations, and other digital materials. May also be used for print when using common software such as Microsoft Word, Powerpoint, Keynote, and Canva.

Commonly Used Terms

Swag Design

These can be created for use on promotional and merchandise goods. Swag designs are allowed for swag or merchandise goods only. These designs are not official and cannot be used on official marketing pieces or communication pieces. Swag and promotional goods are required to have an official university identifier present.  

Social Media Avatar

On social media, the term “avatar” also refers to your profile picture — the image that represents you on the platform. Social media avatars are standard across the university system.

Partnership

Is an arrangement wherein parties, known as business partners, agree to cooperate to advance their mutual interests. The partners may be individuals, businesses, interest-based organizations, schools, governments, or combinations. University partnerships may only be governed by a contract. 

In Collaboration with

Refers to the action of working with someone to produce or create something.