Marketing, BS

Understand and Influence Buyer and Seller Behavior

Becoming a professional marketer requires interdisciplinary skillsets. By thinking creatively and analytically, marketers implement strategic plans to persuade people to take an action. They are needed in almost every industry.

The Jon M. Huntsman Bachelor of Science in Marketing provides students with the necessary skills to do effective research, analyze data, create and implement marketing plans, and more.

Degree at a Glance

Yearly Start Dates
Industry Relevant Courses
Online Curriculum
Program Credit Hours
Estimated Annual Tuition*

*This estimation reflects three semesters of tuition and fees for in-state part-time resident students using the 2021-2022 Tuition & Fee schedule. Final tuition and fees may vary on a case by case basis. Please contact the Utah State University registrar’s department, or see the last page in the USU Tuition & Fee schedule for full information regarding tuition and fees.

Career Outlook for Graduates

Job growth in the marketing industry is set to grow faster than average at 8% nationally and 40% in Utah, according to the Bureau of Labor Statistics. Currently, digital skills are a major requirement in most marketing jobs. USU’s bachelor’s in marketing places a major emphasis on being digitally savvy, setting you apart from other applicants.

Career paths for marketing majors includes marketing manager, investment manager, strategic sales and account management, global marketing, brand management, marketing analytics, media planner, and more.

Median Pay*

  • Marketing Manager – $132,620
  • Market Research Analysts – $63,120
  • Public Relations Specialist – $60,000
  • Advertising and Promotions Manager – $117,130

*U.S. Bureau of Labor Statistics, 2018

Why Earn a Marketing Degree from USU Online

The Jon M. Huntsman School of Business recruits and hires professors who have real-world experience. The goal is to ensure students can learn how to apply what they read in textbooks to actual marketing situations. Professors are also strategic in helping students earn internships and job opportunities, many times before students graduate.

Resources for Online Students

For online students based in Utah, resources such as local support, study spaces, BlueZone WiFi, and testing services, are available at the statewide campus nearest to them. Students both in-state and out-of-state have access to virtual services provided from various organizations and offices based at Logan main campus. See our Student Resources page for more information.

Voted Best Online Bachelor's Programs 2021 US News and Word Report
Voted Best Online Veteran's Programs 2021 US News and Word Report
Out-of-State and International Student Disclaimer
Utah is a member of the State Authorization Reciprocity Agreement (SARA) and Utah State University (USU) is an approved SARA institution, which means we adhere to established standards for offering post-secondary e-learning programs in all member states. Please review our state authorizations to see if this program is offered in your state and our process for student complaints against the university.
International students studying at USU on the F-1 or J-1 visa must have the majority of their classes each semester be face-to-face in order to meet the physical presence requirement to maintain their visa status. Students on the F-1 visa must enroll in classes at the Logan or USU Eastern campuses. Students on the J-1 visa must enroll in classes at the Logan campus.

The First Step is a Conversation. Talk to Kaylee.

Kaylee Riggs
Undergraduate Advisor
(435) 797-1793