The Office of Trademark Licensing is dedicated to managing, promoting, and protecting the university's most valuable intellectual assets. We serve the entire university community—our colleges, departments, administrative units, and programs—by ensuring the consistent quality, appropriate use, and legal compliance of our brand. Our work safeguards the integrity of the university's visual identity while generating resources to support the institution.
WHAT
WE DO
Trademarks & Copyrights
We assist you with understanding, confirming, and properly protecting the university's names, logos, original works, and other identifiable properties.
Licensing
Officially licensed vendors must produce all products bearing university trademarks to ensure brand consistency and quality. Our office manages these relationships and pre-approves all designs to maintain adherence to university standards.
Visual Asset Management
We protect the Utah State University brand by managing the use of official logos and trademarks. Our licensing and approval process ensures consistent, professional use of visual assets while strengthening the university’s reputation and visibility.
TRADEMARK LICENSING
RESOURCES
Trademarks & Copyrights
Standards ensure that university marks are used appropriately and consistently to promote Utah State University. These standards also protect Utah State's reputation, name, and image by permitting appropriate use by officially licensed vendors.
Licensing
All items bearing the university trademarks must be produced by a licensed vendor, and pre-approved by Trademark Licensing to ensure brand standards compliance.
Visual Asset Management & Enhancement
The university’s suite of logos provides a quick and powerful visual identification that is a critical component of our identity.
Standards ensure that university marks are used appropriately and consistently to promote Utah State University. These standards also protect Utah State's reputation, name, and image by permitting appropriate use by officially licensed vendors.
All items bearing the university trademarks must be produced by a licensed vendor, and pre-approved by Trademark Licensing to ensure brand standards compliance.