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Trademark Licensing

The Trademark Licensing office works to guarantee the proper use of all Utah State trademarks. This includes the ability to protect trademarks from unauthorized parties and strengthen trademarks through retailers, campus departments, student organizations, etc.

The university has delegated the responsibility for maintaining, managing, licensing, and protecting the university trademarks to the director of Trademark Licensing, in conjunction with the office of Public Relations & Marketing.

Mission

The mission of the Trademark Licensing program is to:

  • Ensure proper control and use of trademarks associated with Utah State University.
  • Establish the process of granting authorization for legitimate internal and third-party use of university trademarks.
  • Ensure the university generates revenue for its students and programs through a reasonable license royalty for the use of its trademarks.
  • Protect all university trademarks from unauthorized uses.
  • Promote the university in a consistent and uniform manner to protect the university’s reputation, name, and image by permitting only appropriate uses by officially licensed vendors with the assurance that only quality products bear the university’s trademarks.
  • Protect the consumer from inferior products bearing university trademarks.

Licensing Requirements

All items bearing university trademarks must be produced by a licensed vendor.

There are two forms of licenses available with Utah State University, depending upon the type of product, and how it is manufactured.

Persons interested in making crafted items using Utah State trademarks are eligible to apply for a crafters license.

Businesses interested in producing items using the Utah State trademarks can apply for a license with Utah State’s licensing partner, IMG College Licensing.

Use of Trademarks: On Campus

All campus entities, including student groups, must use a licensed vendor to produce any merchandise bearing the Utah State name, and/or logo. This applies whether the items are intended for the department/organization's own use (e.g. team shirts), promotional pieces, or items to be sold for fundraising.

Use of Trademarks: Off Campus

Any third party that wishes to use the university’s name, logos, trademarks, images, or other indicia will require a license. The type of license and rights granted will be dependent upon the third party's relationship with the university (ex: Aggie Sports Property sponsor, licensee, vendor, etc.) and the proposed use of the brand.

Aggie Sports Properties (ASP), a division of Learfield Sports, manages the multi-media rights for the Utah State University Athletics Department. ASP specializes in managing, packaging, and selling marketing and sponsorship opportunities related to Utah State athletic events. ASP offers corporate partners a multitude of marketing and media sponsorship opportunities including the following: signage, scoreboard promotions, on-field/on-court promotions, radio, print, internet, game sponsorships, special event title sponsorships, and hospitality events.

Trademarks Registration

The Utah State Trademark Licensing office is the designated clearinghouse for all university-related trademarks. All university-derived marks are the property of Utah State University and will be registered as such with the registering agent.

Our role in the trademark registration process is to ensure proper steps are taken for you as the client in the registration, renewal, and affidavits of use requirements. No fees will be assessed for our services beyond the required filing fees as stated by the registering agent and outside counsel if required.



For general inquiries:

Email: trademark.licensing@usu.edu
Hours of operation: Monday – Friday 8 a.m. to 5 p.m., except state and federal holidays
Location: Public Relations & Marketing building
Mailing address: Utah State University | Trademark Licensing 0500 Old Main Hill Logan, UT 84322-0500

Contact

Heidi Adams
Director, Trademark Licensing
email: heidi.adams@usu.edu
Office: 435-797-0587
Cell: 435-755-9127