Brand Standards: Email

Header & Banner Image

Header

  • Use the white horizontal one-line main university logo centered and at the top of all emails (not your department’s, division’s, campus’s logo)
    • Size, constrain to 250px wide
    • Padding: 8px top and both sides, 14px bottom
    • Do not scale to fit
  • Keep the background default color as Aggie Blue to contrast the white logo header

Banner Image

  • You may include a web-optimized image beneath the logo
    • 700px wide by 300px tall for fast loading
  • Choose an approved image that resonates with the audience and is relevant to the content of the email you are sending
  • If adding text to the image, keep your contrast high and your font sizes reasonable
    • Keep text over images to no more than 3-5 words
  • Alt Text: Required for all images/graphics
  • Remember, an email banner is not meant to be a comprehensive communication piece. Instead, it's a strategic hook designed to capture attention and entice readers to explore further

header and banner example image

header and banner example text

header and banner example image and text