Our Operational Strategy division fuels innovation by assembling cross-divisional teams that unite stakeholder planning groups from diverse business units. Led by Nicole Schrubb, the OneUSU CRM collaborative core team champions strategic planning and execution, ensuring that every voice is heard and every idea is harnessed for success.
John O'Neill (VP of operations) is the sponsor and communicates with the steering committee. The steering committee communicates with both the stakeholders and the implementation teams. The implementation teams include Recruitment & Admissions, Advancement, IT & Marketing, and Student Success.
Inquiries & Contact
Nicole Schrubb
Executive Director, Talent Management & Organizational EffectivenessOneUSU CRM Lead | OneUSU CRM Interim Project Lead
nicole.schrubb@usu.edu
(435) 797-0681
Guy Ballard
IT Director | OneUSU CRM Technical Lead
guy.ballard@usu.edu
(435) 797-2461
Executive Sponsorship
Andrea Hunt
Statewide, Advisory Member | Assistant Vice President Statewide Campuses
andrea.olding@usu.eduBill Plate
Advisory Member | Vice President for Univeristy Marketing & Communications
william.plate@usu.eduHeidi Bouck
Communication, Scheduling | Administrative Assistant to the VP of Operational Strategy
Heidi.bouck@usu.eduJohn O'Neil
Executive Sponsor, Advisory Member | Vice President for Operational Strategy & Special Advisor
john.oniel@usu.eduKatie Jo North
Advisory Member | Vice President for Strategic Enrollment Management
katie.north@usu.eduStakeholder Planning Team
Colleen Hobson
Advancement Lead, Advisory Member | Associate Vice President for Advancement
colleen.hobson@usu.eduIan Anderson
Enrollment Management, Advisory Member | Executive Director, Enrollment Strategy & Innovation
ianander@usu.eduJanet Anderson
Student Success, Advisory Member | Vice President & Chief of Staff to the Provost
janet.anderson@usu.eduJay Wright
Marketing and Communications Lead, Advisory Member | Associate Vice President of Marketing
jay.wright@usu.eduLindsay Farnworth
Enrollment Management, Advisory Member | Systems Administrator
lindsay.farnworth@usu.eduLindsi Glass
Advisory Member | Associate Vice President of Digital Strategy & Analytics
lindisi.glass@usu.eduShara Gibbons
Salesforce, Advisory Member | Huntsman School of Business Director of Enrollment and Analytics
shara.gibbons@usu.eduDeans
Al Smith
Advisory Member | Emma Eccles Jones College of Education & Human Services Dean
al.smith@usu.eduLinda Nagel
Advisory Member | S.J. & Jessie E. Quinney College of Natural Resources Dean
linda.nagel@usu.eduImplementation Work Streams
Recruitment & Admissions
Amy Chesley
Functional Lead, Graduate & International Admissions | Systems Administrator
amy.chesley@usu.eduAnthony Hildebrandt
Technology Lead, Enterprise Integrations | Programmer Analyst
anthony.hildebrandt@usu.eduCarly Hunter
Graduate Admissions Business Subject Matter Expert | Graduate Registrar
carly.hunter@usu.eduCassie Christie
Undergrad Admissions & Residency Business Subject Matter Expert | Admissions Officer & Residency Lead
cassie.christie@usu.eduCorey Mikkelsen
Undergrad Recruitment Lead (Logan, Statewide, College) | Executive Director, Undergraduate Recruitment
corey.mikkelsen@usu.eduDan Allred
USU Online Lead Business Subject Matter Expert | Enrollment Specialist, USU Online
dan.allred@usu.eduDana Rhoades
Statewide Marketing Business Subject Matter Expert | Marketing Director Statewide Campuses
dana.rhoades@usu.eduIan Anderson
Enrollment Management, Advisory Member | Executive Director, Enrollment Strategy & Innovation
ianander@usu.eduJami Palmer
Graduate Admissions Business Subject Matter Expert | Graduate Admissions Registrar
jami.lundahl@usu.eduJoe Graul
Admissions & Recruitment Events Business Subject Matter Expert | Event & Outreach Coordinator
joseph.graul@usu.eduLexi Melmoth Collins
Functional Lead, Admissions Processes | Systems Administrator
lexi.melmoth@usu.eduLindsay Farnworth
Product Owner, Enrollment Management, Advisory Member | Director, Enrollment Systems & Sr. Systems Administrator
lindsay.farnworth@usu.eduMarie Hicks
Functional Lead, Enrollment Systems & Data Integrations | Systems Administrator
marie.hicks@usu.eduAdvancement
Colleen Hobson
Advancement Lead, Advisory Member | Associate Vice President for Advancement
colleen.hobson@usu.eduMarketing
Dana Rhoades
Statewide Recruitment & Marketing Business Subject Matter Expert | Marketing Director Statewide Campuses
dana.rhoades@usu.eduJay Wright
Marketing and Communications Lead, Advisory Member | Associate Vice President of Marketing
jay.wright@usu.eduLindsay Farnworth
Enrollment Marketing Business Subject Matter Expert | Director, Enrollment Systems & Sr. Systems Administrator
lindsay.farnworth@usu.eduLindsi Glass
Advisory Member | Associate Vice President of Digital Strategy & Analytics
lindisi.glass@usu.eduRyan Jensen
Enrollment Marketing Business Subject Matter Expert | Director of Enrollment Marketing
ryan.jensen@usu.eduIT
Shara Gibbons
Salesforce, Advisory Member | Huntsman School of Business Director of Enrollment and Analytics
shara.gibbons@usu.eduAcademic Enterprise
Heidi Kesler
Student Succcess Lead | Academic Belonging & Learning Excellence Executive Director
heidi.kesler@usu.eduJacob Van Den Akker
Statewide Student Success | Director of Statewide Academic Advising
jacob.vandenakker@usu.eduJanet Anderson
Student Success, Advisory Member | Vice President & Chief of Staff to the Provost
janet.anderson@usu.eduShelly Kotynek
University & Exploratory Advising, Advisory Member | Executive Director
shelly.kotynek@usu.edu