Unifying Our Community

Redefining Engagement at USU

Our mission is to revolutionize the way we connect with our community! By implementing a streamlined, AI-driven Customer Relationship Management system paired with a Marketing Automation Platform, we're creating a 360-degree view of every interaction. This initiative will simplify and enhance engagement for students and donors alike, making their experience with USU more meaningful and personalized than ever before.

Modernizing the Student Experience

Empowering USU with a cutting-edge technological foundation, this initiative enhances student engagement through AI-driven, personalized interactions at every stage of their journey.

Recruitment & Admissions

USU's full-lifecycle CRM will streamline recruitment and admissions into a unified system, enhancing personalization and support while improving decision-making. This scalable platform connects all touchpoints, leveraging data to promote student success from prospect to onboarding.

Student Success

USU aims to enhance retention and provide equitable support by leveraging a single platform for student success. This integrated system streamlines collaboration, offering a holistic view of each student and ensuring timely assistance when needed.

Advancement & Alumni Engagement

USU will transform fundraising with tools that enhance stewardship campaigns and boost both participation and gift size. The Alum 360 component enables personalized engagement and effective communication across channels, while AI-powered research streamlines operations and informs strategy to measure campaign ROI.

Marketing & Communications

The initiative will unify marketing data into a comprehensive overview, enabling effective segmentation, activation, and analysis. AI-driven engagement across all channels and devices will significantly boost productivity.

Streamlining USU

Utah State is ready to overcome significant challenges posed by outdated systems—think integration hiccups, information silos, and fragmented communications. These legacy systems create a distorted view of the student experience, leading to missed opportunities for connection and growth. By implementing Salesforce Education Cloud, USU will transform its approach, creating a unified platform that streamlines processes, fosters seamless communication, and harnesses data for smarter decision-making. Get ready for a future where student success is not just a goal, but a reality!

Current Challenges

Integration Challenges

Legacy administrative systems hinder strategic integration, resulting in a challenging technical landscape.

Information Silos

Data resides in isolated systems, limiting access and insights.

No Single View of Constituent

Existing systems fail to provide a holistic view of all student constituents.

Disjointed Communications

Communication occurs through multiple channels. creating fragmentation in messaging.

Limited Reporting and Analytics

The lack of predictive analytics and performance tracking impedes our ability to enhance outcomes and meet goals.

Complex Workflows

TIme-consuming processes are resource-intensive, hindering out capacity for innovation and adaptability to evolving needs.

Unifying Systems for Simplicity

Salesforce Marketing Cloud
Salesforce Education Cloud
Canvas
Aggie Handshake
Pathify
Ellucian Banner
Slack

OneUSU CRM at the center of a graphic, representing the hub of all other USU services

Salesforce Marketing Cloud

Salesforce Data Cloud
ServiceNow
Campus ESP
ZSuite Tech
Advantage Design Group
Tableau Server
Blackthorn Event

Slack

Ellucian Banner

Pathify

Aggie Handshake

Canvas

Salesforce Education Cloud

Implementation Methodology

A comprehensive five-stage approach with a focus on continuous improvement and feedback. Each stage emphasizes stakeholder alignment, robust governance, partner collaboration, and the integration of trusted best practices. This methodology ensures a seamless, transformative CRM implementation for enhanced engagement and streamlined operations at USU.

Discover

Analyze current processes and gather stakeholder insights to shape the project's vision.

Define

Set clear objectives, scope, and requirements through stakeholder alignment and governance.

Design

Create detailed system designs with expert partners, addressing USU's unique needs.

Deliver

Build and refine the solution with iterative development and continuous feedback.

Deploy

Implement the solution with comprehensive training and support, ensuring a smooth transition and ongoing improvement.