Unifying Our Community

Redefining Engagement at USU

Our mission is to revolutionize the way we connect with our community! By implementing a streamlined, AI-driven Customer Relationship Management system paired with a Marketing Automation Platform, we're creating a 360-degree view of every interaction. This initiative will simplify and enhance engagement for students and donors alike, making their experience with USU more meaningful and personalized than ever before.

Modernizing the Student Experience

Empowering USU with a cutting-edge technological foundation, this initiative enhances student engagement through AI-driven, personalized interactions at every stage of their journey.

Recruitment & Admissions

USU's full-lifecycle CRM will streamline recruitment and admissions into a unified system, enhancing personalization and support while improving decision-making. This scalable platform connects all touchpoints, leveraging data to promote student success from prospect to onboarding.

Student Success

USU aims to enhance retention and provide equitable support by leveraging a single platform for student success. This integrated system streamlines collaboration, offering a holistic view of each student and ensuring timely assistance when needed.

Advancement & Alumni Engagement

USU will transform fundraising with tools that enhance stewardship campaigns and boost both participation and gift size. The Alum 360 component enables personalized engagement and effective communication across channels, while AI-powered research streamlines operations and informs strategy to measure campaign ROI.

Marketing & Communications

The initiative will unify marketing data into a comprehensive overview, enabling effective segmentation, activation, and analysis. AI-driven engagement across all channels and devices will significantly boost productivity.