Many people on social media have disabilities, and some use assistive technology to access content. By following a few simple tips, you can not only make your posts easier for them but also better for everyone!
The resources on this page bring together accessibility guidance, digital communication, and platform-specific recommendations to help you create more inclusive social media content and better understand accessibility best practices.
General Principles
Creating accessible social media content helps ensure that everyone can access and engage with your content, including people who use assistive technologies. Following accessibility best practices for text, links, images, videos, and other elements creates a more inclusive experience for all users. Learn more about social media accessibility on our General Principles page.
- Formatting text: Use short paragraphs, descriptive headings, and simple language so your social media post is easy to read and accessible to all users.
- Special characters: Limit the use of emojis, ASCII art, and excessive hashtags, and place hashtags at the end of the post to improve readability and screen reader accessibility.
- Links: Ensure link text is meaningful and descriptive so it can be understood without relying on surrounding content.
- Images: Ensure images have sufficient color contrast, include descriptive alt text, and avoid flashing or rapidly moving GIFs that may be difficult for some users to view.
- Videos: Always add accurate closed captions to videos so people who are deaf, hard of hearing, or watching without sound can access the content.
Find Instructions for Your Tool