Toolkit: Branded Goods
Selling Branded Goods
The sale of branded goods by faculty, staff, students, and all university organizaitons must comply with USU policy 5100 and all university procurement rules and procedures.
Advance Approval
Any university organization, faculty, or staff member intending to sell merchandise featuring Utah State University’s name, trademarks, or logos must receive advance approval from University Marketing & Communications (UMC). This applies to all branded items, including those produced for fundraising purposes.
Royalty Requirements
Retail Sales & Fundraising: When merchandise is sold, a licensed retail vendor must be used. A 14% royalty will be added to the price of the branded goods. The licensed vendor is responsible for reporting and paying these royalties on behalf of the university organization.
Giveaways & Internal Use: If the merchandise is not being sold (e.g., promotional giveaways), please contact the Director of Licensing and Brand Activation to request a royalty waiver.
Online Stores
If your university organization would like to use an online storefront for order placement and sales, you must contact licensing.brandactivation@usu.edu to be assigned an authorized vendor.